We were tasked with giving the classic Edwards Cheesecake, a fresh and modern new look and tone. With the strategy of that this is the dessert that encompasses the best parts of all desserts, we took the Edwards pie out of a black and gold world and introduced color, texture, and luxuriously illustrated playfulness.

Carmichael Lynch Team:

ECD: Allison Hayes,

AD: Leeya Jackson

AD/Illustration: Lindsay Made This

Writer: Chris Vandersall

Photography : Vorhees Studio.