For our Magic supports Black women, providing them with self-care bags containing beauty, wellness, and art products free of charge. Our self-care bags are filled with donated products and leftover supplies from non-Black-owned brands, as well as items from Black-owned businesses. Each bag contains an eyeshadow palette, lip gloss, candle or skincare items, luxury hair products, tea, vitamins, and an art print. We chose to deliver these items in tote bags, partly inspired by Erykah Badu's "Bag Lady" and as a reusable reminder to practice self-care. Our goal is to distribute two free self-care bag drops per year in the Twin Cities, MN area and provide discounted memberships/opportunities for community.

Black women are often the leaders, sacrificers, and backbones of social movements. However, they often don't prioritize their own self-care. (Note, we want to make clear that when we say women, were are including everyone who self-identifies as a woman, including transwomen, two-spirit folks, etc). Here are a few facts about Black women and mental health/self-care:

- According to the Office on Women's Health, Black women are more likely to experience certain mental health disorders, such as postpartum depression, than women of other races.

- The COVID-19 pandemic has disproportionately affected Black communities, resulting in increased rates of infection and death, which can lead to increased stress and anxiety.

- A study published in the Journal of Black Psychology found that Black women who practiced higher levels of self-care reported lower levels of anxiety and depression.

For Our Magic aims to provide extra motivation and support for Black women's self-care journeys. It's not just about products or beauty, but about the representation that Black women deserve frivolity and indulgence. We also strive to make access to mental health and wellness easier and provide tips for daily self-care practices and exercises that are free.

For phase two of For Our Magic, we hope to expand into providing free or discounted services/sessions to local mental health/wellness providers. In addition, we know that there is much waste in the Beauty & Products industry, with major brands “donating” abroad or throwing out products that will end up in landfills. According to a report by the Waste and Resources Action Programme (WRAP), around 50 million beauty products are estimated to be thrown away each year in the UK alone, with many of them expiring unsold. This contributes to the waste problem in the beauty industry, which For Our Magic aims to address by using donated products and leftover supplies from non-Black-owned brands in their self-care bags, as well as purchased products and items from Black-owned businesses with eco-friendly and sustainable practices.We also plan to look into sustainable and eco-friendly bag printing options to minimize waste as much as possible. By doing so, we hope to make a positive impact on the environment while also providing support and self-care to Black women in need.